ACMA-Registered Originating Telco

Bulk SMS for Australian Businesses, from 2.5c per SMS

Send one message to hundreds or thousands of customers at once from the DataFlows dashboard. Buy credits when you need them, with no monthly fees on any plan, and your credits never expire.

✓ No monthly fees on any plan✓ Credits never expire✓ Free business name Sender ID✓ No credit card required for the trial
Pricing

Bulk SMS Pricing in Australian Dollars

Pay as you go with prepaid credit packs. The bigger the pack, the lower the price per SMS, from 3.5c down to 2.5c.

Mini

$35 1,000 SMS credits

3.5c per SMS

  • Free business name Sender ID
  • 30 contact lists
  • 30 SMS templates
  • API integrations

Pro

$150 5,000 SMS credits

3c per SMS

  • Free business name Sender ID
  • 50 contact lists
  • 50 SMS templates
  • API integrations

Enterprise

Custom From 500,000 SMS a month

Volume pricing on request

  • Custom volume pricing
  • Talk to our team for a quote

Credits never expire, so a business sending a few thousand messages a month can buy the Business pack at 2.5c and carry the balance forward. An optional dedicated Australian mobile number for two-way SMS is $10 a month, with no setup fee and free replies. See how these prices compare with other providers on our SMS provider comparison.

How It Works

Send Your First Bulk SMS in Four Steps

Everything happens in the DataFlows dashboard. No software to install.

1

Sign Up and Choose a Plan

Start with the free trial, then buy the credit pack that suits your volume.

2

Upload Your Contacts

Import your list from a CSV or Excel file and save it as a contact list.

3

Write and Personalise

Write your message, add merge fields and choose your Sender ID.

4

Send Now or Schedule

Send straight away or schedule the campaign, then follow delivery in your reports.

Features

Everything You Need to Send SMS in Bulk

Every plan includes the same core features, including a free business name Sender ID and API integrations.

📤

Upload Contacts from CSV or Excel

Import your customer list from a CSV or Excel file and save it as a contact list, ready for your next send.

✍️

Personalise with Merge Fields

Add details such as each customer's name to the message, so one bulk send still reads like a personal text.

🏷️

Free Business Name Sender ID

Send under your business name instead of a number, free on every plan including the free trial. We submit the ACMA Sender ID Register application for you.

🗓️

Scheduled Campaigns

Write your campaign now and schedule it for the time your customers are most likely to read it.

🛑

Automatic Opt-Out Handling

STOP and UNSUBSCRIBE style replies are handled automatically across the platform, and an opted-out number is blocked from future sends.

📊

Delivery Reports

See the delivery status of every message and track campaigns, contacts and spending from one dashboard.

Personalisation

One Send, a Personal Message for Every Customer

Merge fields fill in each customer's details from your contact list, so a single bulk SMS reads like it was written for one person.

  • Upload contacts from CSV or Excel files
  • Merge fields for names and other details
  • Reusable SMS templates for campaigns you run often
  • Send from the dashboard or through the SMS API, on every plan
One campaign, two customers
Hi Sarah, our spring sale starts Friday with 20% off for members. Show this text in store. Bright Living. Reply STOP to opt out
Hi James, our spring sale starts Friday with 20% off for members. Show this text in store. Bright Living. Reply STOP to opt out
Compliance

Bulk SMS Built Around Australian Rules

DataFlows is an ACMA-registered Originating Telco, listed on ACMA's approved list for the SMS Sender ID Register. Our messaging is designed around the Spam Act 2003. Read our SMS compliance policy.

  • Business name Sender IDs registered with ACMA on your behalf
  • STOP and UNSUBSCRIBE style replies handled automatically
  • Opted-out numbers blocked from future sends
  • Hosted in Sydney, with encrypted (HTTPS) connections. Data can be deleted on request.

Where can I send?

Every plan sends to Australia and the US. Pro and Business also send to the UK and Ireland. Other countries are available on request through [email protected].

Want replies?

Add a dedicated Australian mobile number for $10 a month, with no setup fee. Receiving replies is free, and the number is optional.

FAQ

Bulk SMS Questions

Bulk SMS starts from 2.5c per SMS. You buy credit packs: Mini is $35 for 1,000 SMS (3.5c each), Pro is $150 for 5,000 SMS (3c each) and Business is $500 for 20,000 SMS (2.5c each). Enterprise pricing starts from 500,000 SMS a month and is quoted on request. There are no monthly fees on any plan.

No. DataFlows credits never expire, so you can buy a larger pack at a lower rate and use it over as many months as you need.

Yes. A business name Sender ID is free on every plan, including the free trial. DataFlows submits the ACMA SMS Sender ID Register application on your behalf. A business name Sender ID cannot receive replies, so use a dedicated number if you want customers to text back.

Yes. Upload your contacts from a CSV or Excel file, then use merge fields to add details such as each customer's name to your message.

Yes, if you send from a dedicated Australian mobile number. A dedicated number is $10 a month with no setup fee, and receiving replies is free. The free shared sender and business name Sender IDs cannot receive replies.

Yes, when you follow the Spam Act 2003: get the recipient's consent, identify your business in the message and give a working way to unsubscribe. DataFlows is an ACMA-registered Originating Telco, and STOP and UNSUBSCRIBE style replies are handled automatically.

Every plan sends to Australia and the US. Pro and Business also send to the UK and Ireland. Other countries are available on request through [email protected].

Yes. The free trial lasts 2 weeks and includes 3 SMS credits, sent to mobile numbers you verify. It includes a free business name Sender ID and API access, and no credit card is required.

Start Sending Bulk SMS Today

Try DataFlows free for 2 weeks with 3 credits and a free business name Sender ID. No credit card required.